How to Cultivate a Winning Company Culture with Shane Green

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About this Episode

Shane Green is a world-renowned keynote speaker, television personality, and business magnate who consults global Fortune 500 leaders on customer experience and organizational culture.

Shane is the author of Culture Hacker, which dives deep into Shane’s strategies for cultivating a company culture “that fosters outstanding customer experiences, limits employee turnover, and ensures high performance”.

Listen in as Shane defines the word “culture” as the “collective attitudes” of any group of people, and how a company’s culture is influenced by employee experience. He also speaks on the impact of the pandemic on the workplace and how organizations must respond in the new normal.

Because culture is the coming together of the “hearts and minds” of your people, companies need to learn to go deeper than branded t-shirts and ping pong tables if they want to create a lasting community of high-achievers.

Shane explains how to foster a true sense of belonging in the workplace and how leaders of organizations big and small can show appreciation, acknowledgement, and make each and every single one of their employees feel valued.

Key Takeaways from this Episode

  • [Culture] is the collective hearts and minds of a group of people.
  • What is a brand? It is a person’s emotional connection, or how they think about, a thing.
  • Culture is not an HR thing anymore. It’s not a program. It’s not an initiative. [...] It’s a business thing. It’s in everything. Every person in the company has a part to play in culture. Culture is the outcome. It’s about hearts and minds.
  • At the end, to win a game, character will beat talent.
  • If you have a small business, you have a culture. The question is: “Is it the right culture?”
  • To create a great employee experience, more than anything else, it’s about the managers [taking ownership], showing appreciation and acknowledgement, and making sure that their people understand that they’re valued.
  • People don’t leave jobs. They leave managers. Why do people stay? Because they work with someone who really does care and invests in them.

Show Breakdown

  • [00:50] “Culture” according to Shane
  • [02:35] How employee experience affects culture
  • [06:10] How the pandemic impacted company culture and employee experience in general
  • [11:01] Reprioritizing health and wellbeing in the workplace
  • [19:31] Fostering a true sense of belonging in your organization
  • [24:11] Preventing a positive culture from becoming negative one
  • [31:23] Shane’s take on the recent news of a CEO firing 900 employees on a Zoom call
  • [34:35] The importance of continuously listening as your company culture evolves
  • [37:39] How small businesses can create a great culture with a small budget


Shane Green

A world-renowned keynote speaker, author of Culture Hacker, and television personality, Shane Green is a business consultant who works with global Fortune 500 leaders on customer experience and organizational culture.

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